Is Your Privacy for Sale?

In a recent podcast I heard that “a penny for your thoughts” is now $2 for your privacy. Two Harvard Business School professors authored a case study to illuminate the digital privacy issues that students will face as newly-minted MBAs. The case emerged from observations that business managers say they “care about privacy” while many “stop short of… actually doing something about it.” Research by the authors showed that 48% would sell their privacy for only $2. This contradicts consumer interviews revealing pervasive paranoia. The professors think the concern is largely driven by ambiguity: Who is collecting what data; and what are they doing with it? In a familiar twist the Google spinoff a

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